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Performance

Why Your Website Needs to Load in Under 2 Seconds

Site speed directly impacts conversions and SEO. Here's why fast websites win.

P
Presidio Designs
January 15, 2026

Every second counts when it comes to your website. Studies show that 53% of mobile users abandon sites that take longer than 3 seconds to load. For local service businesses, this means potential customers are leaving before they even see what you offer.

The Numbers Don’t Lie

  • A 1-second delay in page load time leads to a 7% reduction in conversions
  • 40% of users will abandon a website that takes more than 3 seconds to load
  • Google uses page speed as a ranking factor for search results

What Makes a Website Slow?

The most common culprits are:

  1. Unoptimized images - Large image files that haven’t been compressed
  2. Bloated code - Page builders and themes with unnecessary JavaScript
  3. Cheap hosting - Shared servers that can’t handle traffic spikes
  4. Too many plugins - Each plugin adds weight to your site

How We Fix It

At Presidio Designs, we build sites from scratch with performance in mind. No page builders, no bloated themes. Just clean, optimized code that loads fast on any device.

Our sites typically score 90+ on Google PageSpeed Insights and load in under 1 second on modern connections.

Ready to speed up your online presence? Contact us for a free site audit.

Need Help With Your Website?

Let's talk about how we can help your business grow online.

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